Advertising and marketing are important aspects of running a business. They help you promote your business to clients and audiences, engaging them in new and unique ways, sharing unique selling points (USPs), history, mission, and other details such as store address, timings, specialties, and much more. The information you share depends entirely on you, but there are some promotional materials you should never skip over.

Here are our picks for the absolute must-haves, whether you run a startup or a small business:

1. Social media content

Social media platforms are some of the most effective means of engaging clients and audiences, virtually for free. Of course, algorithms now inevitably require you to pay for ads and sponsored posts for reach; it’s important that you invest time and direct resources toward creating content that is engaging, insightful, and relevant. Working on your social media pages is important for any business because it helps you stand out and compete against larger businesses too.

2. Flyers and brochures

While a lot of businesses may think this is a dated marketing and advertising method, we beg o differ. Flyers and brochures are some of the most effective ways to connect with new people, especially if you distribute and share them in high-traffic areas such as bus stops, restaurants, trade shows, and public events. Design and print quality make a difference, helping you stand out among other businesses. They’re especially useful for special events, launch dates, product promotions, or as catalogs.

3. Business cards

Business cards can be incredibly mundane and forgetful, but when designed and created right, they can make your business incredibly memorable. Anywhere you go, you end up representing your business, and carrying your card is one of the easiest, most understated ways to share essential details about yourself as an entrepreneur and your business too. Invest in your design process to make it classic yet eye-catching.

4. Posters, banners, and other print displays

If you have a physical space such as a store or office, you should definitely invest in custom wall covering printing, large wall decal printing, posters, banners, and print displays that place your logo, themes, and images related to your business or feature gripping design or artwork. You’d be surprised at the pivotal role these posters and banners play in marketing your business, especially when you’re trying t make an impression. You can work with us for all your printing needs in NYC, and we’ll help you create the perfect print displays. Reach out to us today or and find out more about retractable banner stand.

There are dozens of ways to market your business, and having an interesting combination of digital and physical promotional content is highly effective for most.